29 Jan Video Content Is No Longer An Optional Extra
It’s something Kinamo have always known, video content is no longer an optional extra. In this interesting article, Tim Mulligan, Online Video Analyst at MIDiA, talks about why, for Spotify, audio alone is increasingly no longer enough for today’s digital consumer.
In a quote from the article, Tim explains that, ‘In a smartphone world with data limits being constantly expanded, video has become the default means of reaching a new audience. Although frequently presented as a lean-in experience of the consumer, in reality many now find watching video less demanding than reading copy on a web page- for those raised on the internet-video is a lean back experience.’
Read the full article here.